In 2016, a one-of-a-kind LeBron James 2003 Upper Deck Ultimate Logos Signature basketball card was sold for $312,000 by Goldin Auctions. Perhaps buoyed by James’ recent NBA Championship performance, the price paid was considerably higher than the $200,000 the card was projected to fetch in the weeks leading up to the auction. Then, in 2020, a 2003-04 LeBron James Upper Deck rookie Patch Parallel card sold at auction for $1.845 million.
King James’ rookie card is the most valuable basketball card of all time ahead of rookie cards for Lew Alcindor (1969 Topps – $501,900) and George Mikan (1948 Bowman – $403,664).
''My office is going to be buried in emails and phone calls for the next two weeks with people wanting me to sell their LeBron card.''
— Ken Goldin, Goldin Auctions president
Of the seven remaining basketball cards in the top ten most valuable, three belong to Chicago Bulls legend Michael Jordan.
11) BILL RUSSELL, 1957 TOPPS – $35,863
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10) WILT CHAMBERLAIN, 1961 FLEER – $38,240
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9) MICHAEL JORDAN, SIGNED 1997 UD GAME JERSEY – $45,988
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8) MICHAEL JORDAN, 1997 E-X2001 ESSENTIAL CRED. – $51,989
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7) BIRD/ERVING/JOHNSON, 1980 TOPPS – $60,667
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6) KOBE BRYANT, 1996 TOPPS CHROME – $81,180
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5) MICHAEL JORDAN, 1986 FLEER – $82,000
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4) LEBRON JAMES, SIGNED 2003 UD ULTIMATE COLL. – $312,000
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3) GEORGE MIKAN, 1948 BOWMAN – $403,664
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2) LEW ALCINDOR, 1969 TOPPS – $501,900
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1) LEBRON JAMES, 2003 UD PATCH PARALLEL – $1,845,000
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