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A few weeks ago during his tour of Japan, Cristiano Ronaldo appeared on a talk show as the spokesperson for an odd facial fitness device. He was less than enthusiastic when the host demonstrated the tool which gives its user the appearance of having caught a wounded seagull by the tail in their mouth.

Now a finished ad has been released starring the Real Madrid striker. Note in both videos that Ronaldo himself never deigns to put the strange flapper in his mouth — he simply holds it near his photogenic mug.

Running Google’s translate tool on the description of the YouTube video produces the following:

To smile in the world, twice. Daily so you forge more, intensive training! 30 seconds from the once.

Well, you get the idea. Flap your way to a better smile…