For many decades now, each iteration of the FIFA World Cup has come with its own official and semi-official anthems. Last time around, in Brazil, the official song was “We Are One (Ole Ola)” by Cuban American rapper Pitbull.
LIVE IT UP
For the 2018 FIFA World Cup the official anthem is a new track from Nicky Jam called “Live it Up” featuring Will Smith and Kosavar singer Era Istrefi.
In the video, scenes of Jam, Istrefi and Smith singing alongside football fans are spliced with clips from previous world cups featuring megastars Lionel Messi, Cristiano Ronaldo, among others.
BEHIND THE SCENES
A couple days after the video for “Live It Up” was released, Smith hosted a behind the scenes look at its making in which he reveals the rate of gravitational acceleration on Earth (9.8 m/s2) and attempts to replicate Ronaldinho’s trick shot with the soccer ball.
JASON DERULO’S COLORS
Earlier, Coca-Cola commissioned their own song celebrating the World Cup. Jason Derulo’s “Colors” has garnered 30 million views in just two months time.