Forbes just proclaimed LeBron James as having the most valuable athlete brand in sports, and it’s not hard to see why. Weeks away from the start of the regular season, the world’s best player is already bringing the hype to Cleveland.
Currently in Brazil with his Cavs’ teammates, the week prior to departure saw James serving up manna for the media on an almost daily basis.
COACHING IN SUPER SLO-MO
Even watching James practice/coach in super slow motion is fun to watch. Just wait until he’s in mid-season form, sprinting full-speed ahead with Kyrie Irving ready to dish a between-the-legs assist. Uh, sort of like this…
ROOKIES FIRST
Hairline notwithstanding, James’ perpetual inner child is always waiting to come out and play.
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