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Apple debuted an ad starring Stephen Curry on the night the reigning MVP led the Golden State Warriors with 40 points in a 111-95 season-opening victory over the New Orleans Pelicans. The ad hawks the new iPhone 6S feature known as Live Photos which automatically makes a mini movie out of every photo taken.

In the example portrayed in the ad, Live Photos turns a snap of Stephen Curry preparing to shoot the ball into a short video clip which captures him calmly sinking a half-court shot.

Live Photos…. from way downtown. #iPhone6s

A video posted by Wardell Curry (@stephencurry30) on

The Apple gig is just the most recent of the varied product endorsements Curry has picked up. The former Davidson star has assembled an impressive portfolio of corporate clients.


This past week, Under Armour debuted Curry’s second signature shoe (the Curry 2) and released a slick ad featuring narration by Jamie Foxx. Bay Area fans responded the day the shoe dropped.


Need some threads to complement your Under Armour shoes? Curry has you covered with the Express Men collection.


Want to become the next Stephen Curry? CoachUp helps athletes reach the next level by connecting them with private coaches in every sport, nationwide.


JBL Audio’s headphones compete directly with Apple’s Beats by Dre offering, so it seems a little bit like a conflict of interest for Curry to be extolling their virtues, but when there’s money to be made…